A-ka-de-mos \a-kuh-dey-mos\
1. The leader in online bookstore + marketplace services for educational institutions.

2. An olive grove outside of ancient Athens named for a Greek war hero. It is the site where Plato founded his famous school of philosophy and is the source of the English word "academy." Akademos is often thought of as the birthplace of Western philosophy, scientific reason, and some of our most cherished ideas about justice and the free exchange of ideas.


  • What We Do

    Akademos offers a turnkey virtual bookstore and marketplace. Its advanced technology, comprehensive supply-chain solution, and commitment to responsive personal service make it a leader in providing affordable course materials and digital learning tools for schools. Students can choose new, used, marketplace, rental, and eBooks while schools can reduce costs and enjoy greater operating efficiency.

    The Adoption & Analytics Portal is designed to make the adoption of textbooks and course materials more efficient, transparent, and less time consuming for the entire campus community. The portal makes it easy for Faculty to submit course materials by showing adoption history, pricing details, and offering high-quality, low-cost alternatives through a recommendation engine. Administrators can view real-time reports of course adoptions and student purchasing behavior.

  • The Vision Behind Akademos

    We believe every student has a right to affordable educational materials. We also believe schools—in order to meet their educational mission and accommodate their students’ preferences—should have new choices in delivering those materials. That’s why we’ve created a full-service online solution that delivers huge savings on textbooks and other course materials while providing administrators and faculty with critical control over the process. By offering a service students want to use, schools can build and maintain loyalty within the student community. With Akademos, students save at your bookstore—now and in the future, as we continue to introduce new media and distribution options to meet increasing demands for affordability, accessibility, convenience, and successful learning.

  • The History Behind Akademos

    As both a student and a professor of political philosophy at Cornell University, Brian Jacobs saw first-hand how the exorbitant costs and complexity of textbook distribution weakened classroom learning. Many students were unable to find or afford the books they needed, often coming to class without the required texts. Professor Jacobs knew there had to be a better way. Working with a leading team of educators and technologists, he founded Akademos in the summer of 1999. More than a decade later, his vision of a full-service Virtual Bookstore and Marketplace has become the model for the efficient, cost-effective purchase and distribution of new and used textbooks.

  • The Roots of Akademos

    Akademos was an olive grove outside of ancient Athens named for a Greek war hero. It is the site where Plato founded his famous school of philosophy and is the source of the English word “academy.” Akademos is often thought of as the birthplace of Western philosophy, scientific reason, and some of our most cherished ideas about justice and the free exchange of ideas. Our name is a constant reminder as to the importance of our mission: to empower individuals and institutions for successful learning.

Meet Our Team

John Squires
John Squires
Chief Executive Officer

John Squires was appointed Chief Executive Officer of Akadémos, Inc. on April 13th, 2011. John was previously the founder of Next Issue Media, the digital publishing consortium joined by Conde Nast, Hearst, Meredith, News Corporation and Time Inc. Next Issue Media brought these companies together to develop publishing solutions for tablet reading devices. Prior to Next Issue Media, Squires served as Executive Vice President at Time Inc., where he was responsible for leading digital operations and overseeing Time, Fortune, Sports Illustrated, Money and Golf magazines. John holds a BA degree from the University of Washington.

Geoffrey Katz
Vice President, Program Management

Geoffrey Katz has worked for Akademos in numerous capacities since graduating in 2001, including serving as its Director of Operations until 2009. Since joining the company he has become proficient with the technologies that power the Akademos platform, and has been an integral part of its ongoing development. Geoffrey took a leading role in the launch and development of the Textbookx.com Marketplace, and has overseen its growth to millions of books and hundreds of thousands of sellers. Geoffrey leads the IT Department and ensures that Akademos’ system remains an industry leader and an innovator in its use of technology. Geoffrey holds a B.A. degree from Cornell University.

Daniel Rubin
Daniel Rubin
Vice President, Technology

Dani‌el Ru‌bin joined Akademos, Inc. in 2002, and is responsible for overseeing the technology development and management of Akademos’ programming team. Dani‌el architects, plans and manages both the front-end and back-end of our technology platform, including the institutional program and national marketplace. Dani‌el studied Computer Science at Polytechnic Institute of New York University, where he was awarded the institution’s Principles Scholarship.

Sarah Jensen
Sarah Jensen
Vice President, Operations

Sarah Jensen joined Akademos in 2004 as Marketing Manager, moving to Operations in 2009. She works closely with the IT Department to develop new projects and improve site performance, as well as oversees inventory and warehouse fulfillment, institutional account management, and customer service. Sarah holds a BA degree from Cornell University.

Jonathan Shar
Jonathan Shar
Chief Marketing Officer

Jonathan Shar was appointed Chief Marketing Officer of Akademos Inc on December 8, 2014.  Prior to joining Akademos, Jonathan served as General Manager of Barnes & Noble’s NOOK digital content business, where he was responsible for the newsstand, video and application businesses.  Prior to NOOK, Shar was the SVP and General Manager of CNNMoney; the web and mobile financial information and business news services site that was a joint venture between Time Inc. and CNN.  His early career was within the consumer marketing division of Time Inc., where he rose to the position of Vice President of Consumer Marketing for Sports Illustrated.  Jonathan received his MBA from the University of Michigan and his BA from Tufts University.

Board of Directors and Advisors

Brian Jacobs

Dr. Brian Jacobs is the CEO and Founder of panOpen, a platform that promotes the widespread adoption of open educational resources (OER). He is the Founder of Akademos as well as its Chairman of the Board. As a professor at Cornell University, Brian directly experienced the inefficiencies of the textbook industry and consequent excessive costs of course materials. He also saw that the web provided an extraordinary means to address these inefficiencies. His idea of a textbook marketplace was implemented in 2002 in the form of Akademos’ student-facing site, TextbookX.com, and he continues to provide direction for the company in a rapidly evolving industry. Brian, who has published numerous articles in social and political philosophy as well as an essay collection with Cambridge University Press, has been awarded fellowships from Cornell, Yale, University of Göttingen, and the Mellon Foundation. He holds a BA degree from SUNY Albany, and an M.A. and Ph.D. from Cornell University.

John Squires

(see above)

Scott Eagle

Scott Eagle has had extensive experience managing major Fortune 500 brands and building successful new companies. In addition to being an advisor to Akademos, Scott Eagle serves as Chief Marketing Officer of eHarmony Inc., overseeing the company’s advertising/brand development, customer acquisition and lifecycle areas. Prior to joining eHarmony Inc., Scott was at Claria Corporation, a behavioral ad network, where he served in the Chief Marketing Officer and Chief Operating Officer roles. At Claria Corporation, Scott grew revenue from zero to $120 million in the company’s first four years of operation. Previously, Scott served on the executive team at Concentric Network Corporation where, as Vice President of Marketing, he helped drive their successful IPO. He has also held senior management positions at MFS Communications and Procter & Gamble. Scott holds a B.S. in economics from the Wharton School, University of Pennsylvania.

Bill Youstra

Bill Youstra is a Venture Partner at Kohlberg Ventures and has helped startups in various internet consumer categories: mobile, virtual worlds, e-commerce, search and media/marketing. Previously, Bill was a product and content executive at AOL while the company grew from 500,000 to over 20 million customers. He holds an MBA and MA in Education from Stanford and degrees in Film, Computer Science and Marketing from the University of Maryland.

Eric Fingerhut

Eric D. Fingerhut, a nationally recognized leader in education and economic development policy, is the President and CEO of Hillel International. Fingerhut previously served as Vice President for Education and STEM Learning at the Battelle Memorial Institute, as Chancellor of the Ohio Board of Regents, and as an Ohio State Senator and as a member of the United States House of Representatives.  Chancellor Fingerhut earned a Bachelor of Science degree with highest honors from Northwestern University in 1981 and received a law degree from the Stanford University School of Law in 1984.